Privacy policy
GenHelix Optima Lab (the "Company", "we", "our", or "us") respects your privacy and is committed to protecting the personal information that you provide to us when using www.genhelixoptima.com ( (the "Site").
This Privacy Policy describes the data we collect, how we use it, the legal bases for our processing, and your rights in relation to it. By accessing the Site or placing an order, you acknowledge that you have read and understood the terms of this Policy.
1Information we collect
We may collect the following categories of information:
a. Personal information (identification data)
- Full name
- E-mail address
- Phone number (mobile or landline)
- Institution, laboratory, or organisation (if applicable)
- Billing and delivery address
- Payment information (processed exclusively by third-party providers — we do not retain your full payment data)
b. Order information
- Purchase history
- Products ordered
- Transaction amounts and currencies
c. Browsing data
- IP Address
- Browser type and device data
- Pages visited and interaction logs
- Referrer URLs and navigation paths
- Cookies and similar tracking technologies
2Use of your information
We use the information collected to:
- Process and deliver your orders : payment management, shipping coordination, and delivery tracking.
- Communicate about order status: send confirmations, shipping notifications, and account alerts.
- Provide customer support : answer your questions, handle claims, and follow up on requests.
- Verify eligibility as a qualified researcher or institution: in accordance with our General Terms and Conditions of Sale, we only sell to professionals acting in the context of scientific research (in vitro).
- Detect and prevent fraud, abuse, and unauthorised access.
- Comply with applicable legal and regulatory obligations (in particular tax and accounting).
- Improve the Site's functionality and user experience.
- Send marketing communications (only with your explicit consent).
We do not sell your personal information to third parties under any circumstances.
3Legal basis for processing (GDPR)
In accordance with the General Data Protection Regulation (GDPR — Regulation EU 2016/679), we process your data on the following legal bases:
| Legal basis | Purpose |
|---|---|
| Performance of the contract | Processing and delivery of your orders, payment management |
| Legal obligation | Invoicing, tax and accounting obligations (retention for 10 years) |
| Legitimate interest | Fraud prevention, service improvement, Site security |
| Consent | Marketing, non-essential cookies, SMS communications |
4Data sharing with third parties
We do not sell your personal information. We may share limited data with the following categories of providers:
- Payment processors: to carry out transactions, payment data is processed directly by PCI-DSS certified providers.
- Carriers and delivery services: for shipping your orders.
- Service providers: hosting, security and CDN, analytics and support services.
- Government authorities: when required by law or under legal obligations.
All our providers are subject to confidentiality agreements and undertake not to use your data for other purposes.
5Cookies and tracking technologies
We use cookies and similar tracking technologies to support the analytics, security, and operational functions of the Site.
Cookies allow us to:
- Keep you logged in to your Customer Account
- Remember items in your cart
- Analyze Site usage and improve your experience
- Personalize your browsing
You can disable cookies via your browser settings; however, this may limit certain functionalities of the Site. For more information, please see our Cookie policy..
6Data security
We retain your information for as long as necessary to fulfill the purposes described in this policy:
- SSL/TLS encryption for all data transmissions
- Secure hosting on protected servers
- Restricted access to personal data to authorized personnel only
- Payment processing through PCI-DSS certified gateways
- WAF, DDoS, and CDN protection to secure the Site against external attacks
No transmission or storage method is completely secure. We cannot guarantee absolute security.
7Data retention
We retain your information for as long as necessary to fulfill the purposes described in this policy:
- Order and billing data 10 years (in accordance with EU tax and accounting obligations)
- Customer Account data until your account is deleted or after 5 years of inactivity
- Browsing data and cookies according to cookie lifespan (generally 6 to 12 months)
- Marketing data until you unsubscribe
8Your GDPR rights
In accordance with the GDPR, you have the following rights:
| RIGHT | Description |
|---|---|
| Right of access | Obtain confirmation that your data is processed and access it |
| Right of rectification | Have inaccurate or incomplete data corrected |
| Right to erasure | Request deletion of your data (subject to legal obligations) |
| Right to restriction | Restrict the processing of your data in certain cases |
| Right to portability | Receive your data in a structured format and transmit it to another controller |
| Right to object | Object to the processing of your data, in particular for marketing |
| Withdrawal of consent | At any time, without affecting the lawfulness of prior processing |
| Right to lodge a complaint | With the competent supervisory authority |
To exercise your rights, contact us at:
We will respond to your request within a maximum of one month.
9SMS communications and consent
By providing your mobile phone number and expressly opting in to our communications, you consent to receive automated SMS messages — including order notifications, account alerts, and transactional messages.
- Message frequency may vary depending on your activity
- Standard messaging and data rates may apply depending on your carrier
- Consent to receive SMS is not a condition of purchase
You can unsubscribe at any time by replying STOP to any message
10Minimum age
This Site is intended for persons aged at least 18 years. We do not knowingly collect personal information from persons under 18 years of age. If you are under 18, please do not use this Site or provide us with personal data.
11Amendments to the Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. We encourage you to review this page regularly.
n the event of a material change, we will notify you by email or via a notification on the Site.
12Contact us
For any questions regarding this Policy, exercising your rights, or any other matter:
Research Use Only
All products offered on this Site are intended exclusively for laboratory research (in vitro). They are not intended for human or animal consumption, nor for diagnostic, therapeutic, or cosmetic use.
